What is semantics and meaning?

Semantic SEO, yet another new term that’s hitting the online airwaves. The SEO world can be volatile, unpredictable, and frustrating. I guess that’s why I love it so much, as it stretches my imagination and challenges my skill-sets. You have to be ready when Google makes another change to their algorithm (Panda, Penguin, or otherwise). Keeping up to date is a full-time job. So, what is semantic SEO? I’ll explain it and provide a couple of resources if you want to dig in a bit more.

What is Semantic SEO?

The term “semantic SEO” has been around since 2007. I actually did a Google Trend on this search keyword. There was a lull until 2009 when it popped up again. So, it’s not really new terminology. Here’s a concise definition offered by Tamas Doszkocs of WebLib:

Semantic search is a search or a question or an action that produces meaningful results, even when the retrieved items contain none of the query terms, or the search involves no query text at all.

Yikes, Moz may consider this a concise definition of “What is Semantic SEO” but you’re probably still scratching your head. I think Mashable’s definition is a bit better:

Semantic search uses artificial intelligence to understand the searcher’s intent and the meaning of the query and not parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess. When you use semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean.

In a nutshell, semantic SEO refers to search results that don’t contain your exact search term. It’s guessing at your intent, and delivering things it thinks you are looking for. Here’s an example. I searched for “organic face moisturizer.” The SERP returned great results including “natural moisturizer” even though it wasn’t in my original search.

An Appetite for More?

If you’re hungry for more data about “what is Semantic SEO, ” then check out these articles. Warning: they are dry and technical. I purposefully chose reputable sources in the ever-evolving SEO industry:

The good news is that you don’t need to understand the nitty-gritty of SEO to improve your rankings. The key is to consistently deliver quality content. Focus on the subject matter and how your audience uses/interacts with it. Or, outsource it to an SEO company that can explain this geeky stuff for you in a way that actually helps your business grow and make money on the Web. Otherwise, what’s the point… right?

Now you know the answers to “What is Semantic SEO.” So how will it change (or not) your SEO strategy?

How can we help?

Need help in strategically updating your web content for SEO? Don’t have the time or bandwidth to generate consistent blog posts that are keyword optimized?

We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss how to leverage customer testimonials.

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